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Inter-Relationship of Health, Communication, and Commerce: A Study of the Healthcare Sector in Odisha, India
Abstract
The Covid-19 has given a new dimension to the healthcare industry of India. The pandemic has exposed the limited health capacity of the states including Odisha. Hence an attempt has been made to evaluate the performance of healthcare services in Odisha. Further, it will also analyze the content of the advertising campaign used to popularize the health packages. It will critically study the communication approach, design and angles of the campaign and find out how they have been prepared to influence the people with pre-conceived desired aims. The study will be based on the secondary sources. The study infers that the performance of the government health sector is not up to the mark and the private hospitals have manipulated with the guidelines to attract the people through their campaign. Hence, measures to be taken to improve healthcare sector and to regulate manipulations by the private sector.
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