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Intercultural Rhetorical Dimensions of Health Literacy and Medicine

Intercultural Rhetorical Dimensions of Health Literacy and Medicine

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Copyright: 2012
Pages: 36
Source title: Intercultural Rhetoric and Professional Communication: Technological Advances and Organizational Behavior
Source Author(s)/Editor(s): Barry Thatcher (New Mexico State University, USA)
DOI: 10.4018/978-1-61350-450-5.ch009

Keywords: Business & Management / Human Aspects of Business / Information Science Reference / Social Computing

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Abstract

This chapter examines the relations between health/medicine and rhetoric across cultures, demonstrating the need to have culturally and linguistically appropriate health care communications. It compares the rhetorical strategies of two heart health manuals and informed consent, showing how culture is embedded in these documents and how to adapt them to target cultures.

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