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Internal Communication Failure in Times of Change
Abstract
The purpose of this chapter is to explore internal communication failure that occurs during changes related to total quality management implementation. The author undertook a review of the literature on internal communication during such organizational change, with particular focus on failure factors. The chapter's contribution is to highlight the complexity of internal communication and provide best practices for practitioners. This literature review synthesized key research on internal communication strategies and provides an interesting reference base for academics and practitioners with an interest in communication in times of change.
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