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An International Comparative Study of the Roles, Rules, Norms, and Values That Predict Email use
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Author(s): Mark F. Peterson (Florida Atlantic University, USA), Stephanie J. Thomason (University of Tampa, USA), Norm Althouse (University of Calgary, Canada), Nicholas Athanassiou (Northeastern University, USA), Gudrun Curri (Dalhousie University, Canada), Robert Konopaske (Texas State University, USA), Tomasz Lenartowicz (Florida Atlantic University, USA), Mark Meckler (University of Portland, USA), Mark E. Mendenhall (University of Tennessee-Chattanooga, USA), Andrew A. Mogaji (Benue State University, Nigeria)and Julie I.A. Rowney (University of Calgary, Canada)
Copyright: 2012
Pages: 28
Source title:
International Comparisons of Information Communication Technologies: Advancing Applications
Source Author(s)/Editor(s): Felix B. Tan (Auckland University of Technology, New Zealand)
DOI: 10.4018/978-1-61350-480-2.ch008
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Abstract
This chapter extends communication and technology use theories about factors that predict e-mail use by explaining the reasons for cultural contingencies in the effects of managers’ personal values and the social structures (roles, rules and norms) that are most used in their work context. Results from a survey of 576 managers from Canada, the English-speaking Caribbean, Nigeria, and the United States indicate that e-mail use may support participative and lateral decision making, as it is positively associated with work contexts that show high reliance on staff specialists especially in the U.S., subordinates, and unwritten rules especially in Nigeria and Canada. The personal value of self-direction is positively related to e-mail use in Canada, while security is negatively related to e-mail use in the United States. The results have implications for further development of TAM and media characteristic theories as well as for training about media use in different cultural contexts.
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