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International Competitiveness of Niche Agricultural Products: Case of Honey Production in Serbia
Abstract
The subject of the study is the analysis of honey production in Fruska Gora. Specifically, the authors determine the possibilities of honey production in the monasteries of Fruska Gora and the possibilities of increasing production and its impact on rural development. The chapter introduces the readers to the sector of honey production and sale in the monasteries of Fruska Gora, as well as to the problems related to the procurement of production material, state of marketing, and engagement of human resources. Since the monasteries represent sacred places, honey produced in such an environment can be considered a unique and special product. The authors reveal the factors which have a restrictive effect on the development of the honey sector in a specified geographical area, as well as explore the significance and role of production growth in the economic development of both the sector and the area.
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