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Local Production-Based Dietary Supplement Distribution in Emerging Countries: Bienestarina Distribution in Colombia
Abstract
The production and distribution of Bienestarina to the vulnerable population of Colombia is one of the strategies of the Colombian Institute of Familiar Wellness (ICBF) to fight malnutrition, especially among children. This case is a good example of establishing food security and social improvement logistics that merits particular attention. The chapter presents an analysis of the Bienestarina supply chain based on the four elements: steering, organization, development, and financial issues. First, an overview of social improvement logistics and the Bienestarina context is provided. Second, theoretical frameworks related to the case are presented. Third, the case is described on the basis of the proposed analysis framework. Finally, generalization issues and conclusions allow the authors proposing the first characterization of social improvement logistics.
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