Managing Innovation within Organizations

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Author(s): Achilleas Boukis (Sussex University, UK)
Copyright: 2016
Pages: 25
Source title: Product Innovation through Knowledge Management and Social Media Strategies
Source Author(s)/Editor(s): Alok Kumar Goel (CSIR Human Resource Development Centre, India)and Puja Singhal (Amity University, India)
DOI: 10.4018/978-1-4666-9607-5.ch012

Keywords: Business Science Reference / Marketing / Media & Communications / Social Networking

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Abstract

The management of innovation projects within organisations forms the focal point of this chapter. First, the role of various intra-organizational contingencies that affect innovation performance is addressed. Second, several appropriate management practices are identified which play an important role for innovation success. Third, various ways that customer knowledge can successfully be integrated in innovation efforts are discussed. Fourth, top management's role in innovation projects is analysed. Fifth, the importance of interfirm collaborative partnerships for innovation success is described. Finally, various innovation benefits are identified so that organizations are able to prioritize between different innovation outcomes.

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