Mapping the Enterprise Social Network (ESN) Spectrum in Knowledge Management and Product Innovations

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Author(s): Aparna Venugopal (Indian Institute of Management Kozhikode, India)and T. N. Krishnan (Indian Institute of Management Kozhikode, India)
Copyright: 2016
Pages: 11
Source title: Product Innovation through Knowledge Management and Social Media Strategies
Source Author(s)/Editor(s): Alok Kumar Goel (CSIR Human Resource Development Centre, India)and Puja Singhal (Amity University, India)
DOI: 10.4018/978-1-4666-9607-5.ch008

Keywords: Business Science Reference / Marketing / Media & Communications / Social Networking

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Abstract

This book chapter unravels the difference brought into traditional knowledge management due to the use of enterprise social networks (ESNs). The advantages and barriers to the use of ESNs in organizations are also explained. The ESN spectrum and the corresponding knowledge management practices and innovation types are clearly delineated in this chapter. There are myriads of human as well as social factors affecting the usage and implementation of ESNs in organizations. This book chapter explores these factors too. Organizations may require special mechanisms to utilize the knowledge shared via ESNs and transform them into innovations. The book chapter suggests a few of these mechanisms. In this book chapter we use the theory of technology acceptance and works testing the theory of media richness to understand the varied uses of ESNs in knowledge management and innovation in organizations.

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Mapping the Enterprise Social Network (ESN) Spectrum in Knowledge Management and Product Innovations

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