Market-Segmentation Based on Level of Reduction of Risk of Misinforming via Adjusting Information

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Copyright: 2024
Pages: 15
Source title: Quantitative Measures and Warranty Coverage of the Risk of Misinforming
Source Author(s)/Editor(s): Dimitar Grozdanov Christozov (American University in Bulgaria, Bulgaria)
DOI: 10.4018/978-1-6684-8800-3.ch011

Keywords: Communications Theory / Information Science Reference / Information Value & Quality / Library & Information Science

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Abstract

This chapter explores the problem of market segmentation from the point of view of misinforming. To reduce the negative outcomes of wrong purchase decisions, customers often need additional information. The cost of providing such additional details in reducing the risk of wrong decision caused by misinforming allows a justifiable way to split the population of potential clients into categories. This represents market segmentation based on the ability of potential customers to interpret provided information.

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Market-Segmentation Based on Level of Reduction of Risk of Misinforming via Adjusting Information

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