Marketing Distance Education Programs: Building a Customer Orientation

View Sample PDF

Author(s): Osman Gok (Yasar University, Turkey)and Emir Ozeren (Dokuz Eylul University, Turkey)
Copyright: 2011
Pages: 30
Source title: Marketing Online Education Programs: Frameworks for Promotion and Communication
Source Author(s)/Editor(s): Ugur Demiray (Anadolu University, Turkey)and Serdar Sever (Anadolu University, Turkey)
DOI: 10.4018/978-1-60960-074-7.ch008

Keywords: Business & Management / Educational Technologies / Information Science Reference / Marketing

Purchase

View Marketing Distance Education Programs: Building a Customer Orientation on the publisher's website for pricing and purchasing information.

Abstract

The chapter argues that OE service providers require well designed marketing strategies and should differentiate the institution and the programs from competition. Hence, designing successful OEPs relies heavily on building an organization-wide customer orientation and a significant marketing perspective.

The IRMA Community

Research IRM

Marketing Distance Education Programs: Building a Customer Orientation

Purchase

Abstract

Related Content

IRMA Sponsors