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Marketing E-Learning and the Challenges Facing Distance Education in Africa

Marketing E-Learning and the Challenges Facing Distance Education in Africa
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Author(s): Bamidele A. Ojo (Fairleigh Dickinson University, USA)
Copyright: 2012
Pages: 13
Source title: E-Marketing: Concepts, Methodologies, Tools, and Applications
Source Author(s)/Editor(s): Information Resources Management Association (USA)
DOI: 10.4018/978-1-4666-1598-4.ch032

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Abstract

This chapter examines the marketing of e-learning and challenges facing distance education in Africa. While discussing the growing trend in distance education, this chapter also examines the socio-political and economic factors limiting its effectiveness on the continent. The conclusion of this chapter is that the crisis within the African state constitutes a hindrance to effective marketing and implementation of e-learning and distance education.

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