Marketing of Agricultural Commodities in India

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Author(s): Rakhi Arora (Jaipur National University, India)
Copyright: 2017
Pages: 28
Source title: Strategic Marketing Management and Tactics in the Service Industry
Source Author(s)/Editor(s): Tulika Sood (JECRC University, India)
DOI: 10.4018/978-1-5225-2475-5.ch008

Keywords: Business & Management / Business Science Reference / Electronic Services & Service Science / Marketing and Consumer Behavior

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Abstract

Commodity market is a fast paced dynamic market with liquidity and Commodity Exchange providing a platform for trading in various agri and non agri commodities at nationalized exchanges for discovering the price of agricultural goods in India since 2003. This also provides an opportunity to farmers, manufacturers or individuals for hedging and arbitrage to minimizes the losses due to fluctuations in the futures as well as spot prices. Though the Government has taken many steps time to time to control the prices of listed commodities by imposing restrictions like imposing daily margin limits and banning futures trading in speculative commodity/commodities if required but it is still being questioned. This chapter emphasizes on the working of the National Level Commodity Exchanges in India in general, the share of major agricultural commodities traded across National Level Commodity Exchanges in India, the marketing mix for agricultural commodities in India and the benefits and challenges of commodity futures derivatives for investors in India.

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