The IRMA Community
Newsletters
Research IRM
Click a keyword to search titles using our InfoSci-OnDemand powered search:
|
Marketing of Tourism Industry: Enhancing Services through Marketing Mix Elements
Abstract
Tourism, being dominated by services, has to generate tourist satisfaction which is inevitable in increasing the market share. Tourist, from the whole process of journey and engaging in various touristic activities, eventually gain an experience, often referred to as tourist/visitor experience in tourism literature. This is an eventual determinant in the tourist satisfaction and both are interrelated. Therefore, marketing is not just limited to employing certain measures and tools to attract tourists; rather it is a comprehensive approach to generate high quality tourist experience leading to customer delight as well. The inherent characteristics associated with tourism marketing make the discussion of 7 P's concept more relevant in the context of tourism, as a single composite industry and as individual industries involved in it. Against this background, an attempt has been undertaken to examine the role and relevance of marketing mix in order to enhance the competency of tourism services using various marketing mix elements.
Related Content
Azeem Khan, Noor Zaman Jhanjhi, Dayang Hajah Tiawa Binti Awang Haji Hamid, Haji Abdul Hafidz bin Haji Omar.
© 2024.
30 pages.
|
Siva Raja Sindiramutty, Chong Eng Tan, Sei Ping Lau, Rajan Thangaveloo, Abdalla Hassan Gharib, Amaranadha Reddy Manchuri, Navid Ali Khan, Wee Jing Tee, Lalitha Muniandy.
© 2024.
67 pages.
|
Ruchi Doshi, Kamal Kant Hiran.
© 2024.
16 pages.
|
N. Ambika.
© 2024.
9 pages.
|
Siva Raja Sindiramutty, Wee Jing Tee, Sumathi Balakrishnan, Sukhminder Kaur, Rajan Thangaveloo, Husin Jazri, Navid Ali Khan, Abdalla Gharib, Amaranadha Reddy Manchuri.
© 2024.
54 pages.
|
Azeem Khan, NZ Jhanjhi, Dayang Hajah Tiawa Binti Awang Haji Hamid, Haji Abdul Hafidz bin Haji Omar.
© 2024.
22 pages.
|
Azeem Khan, Noor Zaman Jhanjhi, Dayang Hajah Tiawa Binti Awang Haji Hamid, Haji Abdul Hafidz bin Haji Omar.
© 2024.
36 pages.
|
|
|