Marketing of Virtual Healthcare Communities as Being Distance and Open Learning (DOL) Environments

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Author(s): Mehpare Tokay Argan (Bilecik University, Turkey)and Metin Argan (Anadolu University, Turkey)
Copyright: 2011
Pages: 12
Source title: Marketing Online Education Programs: Frameworks for Promotion and Communication
Source Author(s)/Editor(s): Ugur Demiray (Anadolu University, Turkey)and Serdar Sever (Anadolu University, Turkey)
DOI: 10.4018/978-1-60960-074-7.ch013

Keywords: Business & Management / Educational Technologies / Information Science Reference / Marketing

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Abstract

The findings indicate that members of the reviewed website used forums heavily as a means of interactivity and gathering of health related and social based information.

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Marketing of Virtual Healthcare Communities as Being Distance and Open Learning (DOL) Environments

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