Measures of Risk of Misinforming in Personalizing the Message in Applying CRM

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Copyright: 2024
Pages: 16
Source title: Quantitative Measures and Warranty Coverage of the Risk of Misinforming
Source Author(s)/Editor(s): Dimitar Grozdanov Christozov (American University in Bulgaria, Bulgaria)
DOI: 10.4018/978-1-6684-8800-3.ch012

Keywords: Communications Theory / Information Science Reference / Information Value & Quality / Library & Information Science

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Abstract

This chapter discusses the way of using the developed in part two measures in customizing or personalizing messages that can be incorporated in an application of the customer relationship management (CRM). CRM is a special managerial technique dedicated to establishing direct relationships with end-customers. Avoiding mediators from one side reduces the risk of misinforming, but from other side, by increasing the diversity of recipients and amount of separate recipients, may create additional communication problems associated with need of big data processing.

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Measures of Risk of Misinforming in Personalizing the Message in Applying CRM

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