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Media: The Crux of Gender Violence

Media: The Crux of Gender Violence
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Author(s): Pragyan Mohanty (Kalinga Institute of Social Sciences, India)and Rasmita Tripathy (Kalinga Institute of Social Sciences, India)
Copyright: 2023
Pages: 7
Source title: Cyberfeminism and Gender Violence in Social Media
Source Author(s)/Editor(s): Deepanjali Mishra (KIIT University, India)
DOI: 10.4018/978-1-6684-8893-5.ch014


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Gender, viewed differently throughout history, is influenced by media. Media's reach and influence on society, particularly regarding women, can be both positive and negative. Restrictive portrayals of women perpetuate gender-based violence, and media's role in this is concerning. However, media can also be a powerful tool to raise awareness, sensitize people, and promote gender equality. Grassroots efforts, especially in developing countries like India, can benefit from media interventions to inform and uplift marginalized groups. Violence against women, including trafficking and sexual abuse, remains prevalent, highlighting the need for media to address these issues responsibly. Media should be gender-sensitive, trained, and aware of the impact it can have on society. It can challenge stereotypes, showcase strong female role models, and contribute to ending gender inequality. However, media must also avoid sensationalizing sensitive stories and misrepresenting victims. By promoting equality and respect, the media industry can play a pivotal role in shaping perceptions of women.

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