The IRMA Community
Newsletters
Research IRM
Click a keyword to search titles using our InfoSci-OnDemand powered search:
|
Mobile Marketing
Abstract
Recently, cellular phones capable of accessing the Internet are prevailing rapidly in Japan. First, their functions and features are examined: Classification of services offered at i-mode; Characteristics of cyberspace communication tools and their comparisons with mobile instrument; Strengths and weaknesses of mobile phones. Then, mobile marketing is discussed on from the following perspectives. (1)Ability to use real-time marketing, (2) Ability to use online coupon marketing, (3) Ability to navigate customer easily to shop, (4) Ability to make purchase procedures seamless—from the notification of special offers (by retailers) to the payment (by customers), (5) Retrieval and utilization of information without time and spatial restriction. Third, we analyze the differences in meaning between so-called four Ps in real commerce marketing and those in cyberspace marketing. Finally, several cases using cellular phones are analyzed: coupon marketing, production/construction status control, and distribution control.
Related Content
|
Yair Wiseman.
© 2021.
11 pages.
|
|
Mário Pereira Véstias.
© 2021.
15 pages.
|
|
Mahfuzulhoq Chowdhury, Martin Maier.
© 2021.
15 pages.
|
|
Gen'ichi Yasuda.
© 2021.
12 pages.
|
|
Alba J. Jerónimo, María P. Barrera, Manuel F. Caro, Adán A. Gómez.
© 2021.
19 pages.
|
|
Gregor Donaj, Mirjam Sepesy Maučec.
© 2021.
14 pages.
|
|
Udit Singhania, B. K. Tripathy.
© 2021.
11 pages.
|
|
|