Models of Participation in Social Networks

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Author(s): Giulio Angiani (Università di Parma, Italy), Paolo Fornacciari (Università di Parma, Italy), Monica Mordonini (Università di Parma, Italy), Michele Tomaiuolo (Università di Parma, Italy)and Eleonora Iotti (Università di Parma, Italy)
Copyright: 2017
Pages: 29
Source title: Social Media Performance Evaluation and Success Measurements
Source Author(s)/Editor(s): Michael A. Brown Sr. (Right Fit Communications LLC, USA)
DOI: 10.4018/978-1-5225-1963-8.ch010

Keywords: Information Science Reference / Media & Communications / Social Computing / Social Networking

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Abstract

The most important technological trend of the last years has been the rise of social networking systems to social phenomena involving hundreds of millions of people, attracting users from several social groups. Social networking systems blur the distinction between the private and working spheres, and users use such systems both at home and in the workplace, both professionally and with recreational goals. Social networking systems can be equally used to organize a work meeting, a dinner with colleagues or a birthday party with friends. For example, the chat systems that are embedded in social networking platforms are often the most practical way to contact a colleague to ask an urgent question, especially in technologically oriented companies. Moreover, several traditional information systems have been modified in order to include social aspects. Currently, social networking platforms are mostly used without corporate blessing, maintaining their status as feral systems.

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Models of Participation in Social Networks

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