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Navigating Practical Trade-Offs During Prototype Testing
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Author(s): Weichao Chen (University of Virginia, USA), Anindita Paul (Indian Institute of Management Kozhikode, India), Francis Kibaru (Commission for University Education, Kenya), Yanfei Ma (University of Missouri, USA)and Dinara Saparova (University of Missouri, USA)
Copyright: 2016
Pages: 15
Source title:
Encyclopedia of E-Commerce Development, Implementation, and Management
Source Author(s)/Editor(s): In Lee (Western Illinois University, USA)
DOI: 10.4018/978-1-4666-9787-4.ch036
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