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Play or Vote: Matching Games as New Approach for Design Evaluation in Innovation Contests
Abstract
This chapter displays IT-based innovation contests as new means to enrich a company’s “design-ideas” by the creativity of a multiplicity of external designers and enthused users all over the world. Further and foremost, it introduces the application of online evaluation games as method to elicit promising contributions in innovation contests. Two design-oriented innovation contests – “style your smart” and “discover Lattea” – serve as field experiments to explore the applicability and use of games for the evaluation of designs. Results indicate that online evaluation games help identifying the most promising designs in an innovation contest and overcoming some of the biases caused in typical evaluation settings.
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