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Promoting Bucovina's Tourism Brand
Abstract
In this chapter there is a presentation of Bucovina as an attractive tourism region of Romania, more and more appreciated by native and foreign tourists, having characteristics which distinguish it from the other Romanian tourism regions, namely the monasteries pertaining to UNESCO heritage. Nevertheless, the tourism in Bucovina can be oriented in many directions: historical and religious tourism, sports tourism, balneary tourism, and recreational tourism. The multitude of tourism forms that can be practiced in Bucovina must become well known; the possible visitors need to know that they can practice other forms of tourism besides the religious one, and this is why it is necessary to create the tourism brand of Bucovina. The promotion program of the brand of Bucovina must consider two main objectives: the presentation of the tourist sites and the deliverance of a good service quality.
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