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A Proposed Template for the Evaluation of Web Design Strategies
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Author(s): Dimitrios Xanthidis (Ciber, University College London, UK, DEI College, Greece, & NYC College, Greece), David Nicholas (Ciber, University College London, UK)and Paris Argyrides (University College London, UK)
Copyright: 2009
Pages: 25
Source title:
Emerging Markets and E-Commerce in Developing Economies
Source Author(s)/Editor(s): Kamel Rouibah (Kuwait University, Kuwait), Omar E. M. Khalil (Kuwait University, Kuwait)and Aboul Ella Hassanien (Cairo University, Egypt)
DOI: 10.4018/978-1-60566-100-1.ch014
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Abstract
This chapter is the result of a two years effort to design a template aiming at standardizing, as much as such a task is feasible, the evaluation of Web sites. It is the product of a few publications in international conferences and journals. A thorough review of the international literature on the subject led the authors to conclude there is a very large number of opinions, thoughts and criteria from different professionals involved, directly or indirectly, with the process of designing a good Web site. To make matters even more complicated there are a number of different terms used by various scholars, scientists and professionals around the world that often refer to similar, if not the same, attributes of a Web site. However, it seems that all these differences could boil down to a systematic approach, here called evaluation template, of 53 points that the design strategies of the Web sites should be checked against. This template was tested on a significant number (232) of Web sites of Greek companies and proved it can be used to evaluate the quality of Web sites not only by technology experts but by non-experts alike. The evaluation template, suggested here, is by no means the solution to the problem of standardizing the process of evaluating a Web site but looking at other work done on the subject worldwide it is a step ahead.
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