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Public Relations, Media Relations, and Reputation Management
Abstract
Reputation and trustworthiness are crucial values to acquire and sustain for every individual, institution, organization, and society. Reputation is neither a gift acquired from birth nor a feature that can be bought in exchange of money. In order for media to acquire reputation, mass media and employees must be respected. In this chapter, the use of media for reputation and the importance of credibility, authenticity, objectivity, and the like for media or journalism is analyzed through specific examples.
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