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Putting Humanity Before Brand Reputation in the Context of Turkey
Abstract
This chapter examines how food leaders responded to the Gezi Park protests in Istanbul, Turkey in 2013. Recent Gezi Park protests in Istanbul triggered a multi-layered crisis. These protests lasted more than two months, having long-term effects on Turkey's social, cultural, and economic life. This chapter considers the Gezi Park protests as a crisis for food sector businesses in the neighbourhood around the park. It uncovers how food leaders in Taksim area managed their firm brand reputations by addressing the protests as leaders' responses affected their businesses. Some leaders of these firms have managed the protests successfully by opening their doors to provide humanitarian help to people. However, on the other hand, leaders of some other firms have failed in managing the crisis resulting in damaged brand value of the whole company in Turkey.
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