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Relationships Among Dimensions of Online Second-Hand Shopping, Satisfaction, and Repurchase Intention

Relationships Among Dimensions of Online Second-Hand Shopping, Satisfaction, and Repurchase Intention
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Author(s): Murali Swapana (VIT Business School, VIT University, Vellore, India) and Chandrasekaran Padmavathy (VIT Business School, VIT University, Vellore, India)
Copyright: 2021
Pages: 13
Source title: Research Anthology on E-Commerce Adoption, Models, and Applications for Modern Business
Source Author(s)/Editor(s): Information Resources Management Association (USA)
DOI: 10.4018/978-1-7998-8957-1.ch060

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Abstract

The purpose of this study is to examine the relationships among dimensions of online second-hand shopping, customer satisfaction, and repurchase intention. Responses obtained from 608 Indian online second-hand shoppers show that the dimensions of online second-hand shopping such as price, website quality, nostalgia, and brand image influence customer satisfaction. In addition, customer satisfaction positively affects repurchase intention. Findings of the present study provide intuitive guidelines for online second-hand marketers in approaching emerging markets through effective online shopping strategies.

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