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Relevance, Need, and Opportunity: The Experience of the Market Study for the Online Bachelor's Degree in Economics at the UCOL

Relevance, Need, and Opportunity: The Experience of the Market Study for the Online Bachelor's Degree in Economics at the UCOL
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Author(s): José Manuel de la Mora Cuevas (University of Colima, Mexico), José Manuel Orozco Plascencia (University of Colima, Mexico), Jonás Larios Deniz (University of Colima, Mexico), Norma Angélica Verduzco Ceballos (University of Colima, Mexico) and Claudia Alejandra Velázquez García (University of Colima, Mexico)
Copyright: 2019
Pages: 35
Source title: Handbook of Research on Entrepreneurship and Marketing for Global Reach in the Digital Economy
Source Author(s)/Editor(s): Luísa Cagica Carvalho (Universidade Aberta, Portugal & Universidade de Évora, Portugal) and Pedro Isaías (University of Queensland, Australia)
DOI: 10.4018/978-1-5225-6307-5.ch021

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Abstract

This chapter shows the results of the market study developed at the request of the Faculty of Economics of the University of Colima, interested in participating in the online education environment, to know the demand that would have a Bachelor's degree in economics, under this modality. To carry out the analysis, there was the participation of 425 people who voluntarily answered a multiple-choice survey in person. Based on their answers, the aim is to identify, as mentioned above, the demand that a new distance education offer (online) would have for the economy area. Additionally, the chapter offers a review of the Mexican public policy in which these types of initiatives are framed; reflections on the environment and trends of development of online education and didactic-pedagogical trends in the area. This case study can be useful for researchers in the educational area who wish to know about online initiatives in countries with developing economies.

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