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How Research can Help to Create Commercially Successful Ubiquitous Services
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Author(s): Teea Palo (University of Oulu, Finland), Kaisa Koskela (University of Oulu, Finland), Timo Koivumaki (VTT Technical Research Centre of Finland, Finland)and Jaana Tahtinen (University of Oulu, Finland)
Copyright: 2009
Pages: 18
Source title:
Ubiquitous Commerce for Creating the Personalized Marketplace: Concepts for Next Generation Adoption
Source Author(s)/Editor(s): Humphry Hung (Hong Kong Polytechnic University, Hong Kong), Y H Wong (Hong Kong Polytechnic University, Hong Kong)and Vincent Cho (Hong Kong Polytechnic University, Hong Kong)
DOI: 10.4018/978-1-60566-378-4.ch008
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Abstract
Ubiquitous computing will change the way people live with technology. At the same time it will also affect the way people access and use services. It is obvious that these new ubiquitous services have a lot of business potential. However, before this potential can be fully exploited, we need to understand the crucial factors behind creating commercially successful ubiquitous services. To do so, research is needed in three important areas. Firstly, we need to understand the basic nature of ubiquitous services, i.e., their unique characteristics. Secondly, we need to know the needs of the customers in order to create value to them so that they will accept and use ubiquitous services. This can be done by involving users into the innovation process of ubiquitous services. And thirdly, we need to understand the value creating networks developing and commercializing the ubiquitous services as well as to find an appropriate business model for describing them. Value creation is impossible without a successful network business model which is yet to be found. Thus, the aim of this chapter is to describe, examine and give proposals for further research in these three important research fields which can be seen as the prerequisites for developing commercially successful ubiquitous services.
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