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Role of Traditional and New Media in Ethnic Conflict in Nigeria's Middle Belt Region: A Primer on Peace Building and Community Development

Role of Traditional and New Media in Ethnic Conflict in Nigeria's Middle Belt Region: A Primer on Peace Building and Community Development
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Author(s): Bala A. Musa (Azusa Pacific University, USA)
Copyright: 2017
Pages: 15
Source title: Advertising and Branding: Concepts, Methodologies, Tools, and Applications
Source Author(s)/Editor(s): Information Resources Management Association (USA)
DOI: 10.4018/978-1-5225-1793-1.ch072

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Abstract

A chief obstacle to community development and progress in sub-Saharan Africa is persistent, widespread, low-scale, yet catastrophic, ethnic and communal conflicts. Nigeria is no exception! Nigeria's Middle-Belt region has experienced long-standing ethno-religious and political conflict/crises. Frequent and intermittent ethnic conflicts have persisted among the various ethnic groups. This research looks at the seemingly contrasting, yet complimentary, roles of traditional and new media in ethnic conflict transformation in the area. Using a peace journalism media-ecological model that incorporates spiral of silence, priming, agenda-setting, and framing theoretical frameworks, the research analyzes the (dis)functional roles legacy and new media play in conflict exacerbation, resolution, and mediation. It employs a qualitative interpretive critical approach to examine how traditional and new media respond to ethnic conflicts in the region. It proposes a new ethic for ethnic conflict reporting, suitable for professional and citizen journalists.

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