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Role of Trust in Ecommerce: A Comprehensive Model of Interpersonal and Technology Trust Constructs
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Author(s): Narasimha Paravastu (University of Central Missouri, USA), Sam Ramanujan (University of Central Missouri, USA)and Pauline Ratnasingam (University of Central Missouri, USA)
Copyright: 2016
Pages: 11
Source title:
Encyclopedia of E-Commerce Development, Implementation, and Management
Source Author(s)/Editor(s): In Lee (Western Illinois University, USA)
DOI: 10.4018/978-1-4666-9787-4.ch122
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