Semantic Web Applications to Enhance the Market Opportunities of SMEs: The Case of NeP4B

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Author(s): Valentina Morandi (University of Brescia, Italy)and Francesca Sgobbi (University of Brescia, Italy)
Copyright: 2012
Pages: 13
Source title: Customer Relationship Management and the Social and Semantic Web: Enabling Cliens Conexus
Source Author(s)/Editor(s): Ricardo Colomo-Palacios (Østfold University College, Norway), João Varajão (University of Trás-os-Montes e Alto Douro, Portugal)and Pedro Soto-Acosta (University of Murcia, Spain)
DOI: 10.4018/978-1-61350-044-6.ch004

Keywords: Business & Management / Business Science Reference / Consumer Management / E-Commerce

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Abstract

This chapter contributes to the debate on Semantic Web applications as business-enablers by focusing the perspective of smaller business users. A case study investigates the benefits and the challenges of adopting an inter-organisational Information System based on Semantic Web identified by the members of a consortium of small ICT firms which collaborate in the provision of end-to-end services to their clients. Besides the opportunity of increased turnover, also appropriate technical skills, availability of a critical mass of digitalised information, change management competencies and innovativeness play a crucial role in driving the success of Semantic Web applications. These dimensions should be carefully considered when assessing the benefits of technological innovations based on Semantic Web, especially when addressing smaller businesses.

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Semantic Web Applications to Enhance the Market Opportunities of SMEs: The Case of NeP4B

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