The IRMA Community
Newsletters
Research IRM
Click a keyword to search titles using our InfoSci-OnDemand powered search:
|
Service Flavors: Differentiating Service Offerings in a Services Marketplace
Abstract
In a services marketplace where a particular service is provided by multiple service providers, service offerings have to be differentiated against competitor services in order to gain market share. Differentiation of services is also needed for different markets and for different consumer segments. Strategies to differentiate service offerings have to be unintrusive—without requiring major changes to the existing service realization mechanisms. In this article, the authors present Service Flavors, a strategy for service providers to differentiate services. By using this strategy, it is possible to analyze and adapt various aspects of a service that help differentiate it from that of the competitors. The authors model differentiating aspects as policies and also provide a mechanism for enforcing these policies in the middleware.
Related Content
Azeem Khan, Noor Zaman Jhanjhi, Dayang Hajah Tiawa Binti Awang Haji Hamid, Haji Abdul Hafidz bin Haji Omar.
© 2024.
30 pages.
|
Siva Raja Sindiramutty, Chong Eng Tan, Sei Ping Lau, Rajan Thangaveloo, Abdalla Hassan Gharib, Amaranadha Reddy Manchuri, Navid Ali Khan, Wee Jing Tee, Lalitha Muniandy.
© 2024.
67 pages.
|
Ruchi Doshi, Kamal Kant Hiran.
© 2024.
16 pages.
|
N. Ambika.
© 2024.
9 pages.
|
Siva Raja Sindiramutty, Wee Jing Tee, Sumathi Balakrishnan, Sukhminder Kaur, Rajan Thangaveloo, Husin Jazri, Navid Ali Khan, Abdalla Gharib, Amaranadha Reddy Manchuri.
© 2024.
54 pages.
|
Azeem Khan, NZ Jhanjhi, Dayang Hajah Tiawa Binti Awang Haji Hamid, Haji Abdul Hafidz bin Haji Omar.
© 2024.
22 pages.
|
Azeem Khan, Noor Zaman Jhanjhi, Dayang Hajah Tiawa Binti Awang Haji Hamid, Haji Abdul Hafidz bin Haji Omar.
© 2024.
36 pages.
|
|
|