Service Quality of E-Commerce for Global Consumers

View Sample PDF

Author(s): Mahmud Akhter Shareef (Carleton University, Canada), Yogesh K. Dwivedi (Swansea University, UK), Michael D. Williams (Swansea University, UK)and Nitish Singh (Boeing Institute of International Business at St. Louis University, USA)
Copyright: 2009
Pages: 25
Source title: Proliferation of the Internet Economy: E-Commerce for Global Adoption, Resistance, and Cultural Evolution
Source Author(s)/Editor(s): Mahmud Akhter Shareef (Carleton University, Canada), Yogesh K. Dwivedi (Swansea University, UK), Michael D. Williams (Swansea University, UK)and Nitish Singh (Boeing Institute of Internatonal Business, St. Louis University, USA)
DOI: 10.4018/978-1-60566-412-5.ch003

Keywords: Business & Management / Business Science Reference / E-Commerce

Purchase

View Service Quality of E-Commerce for Global Consumers on the publisher's website for pricing and purchasing information.

Abstract

Customers’ perception and expectation of service quality dimensions for any field, whereas it is traditional commerce or EC, has a close relation with adoption of that system, and is significantly depend on cultural diversity of the customers. Service quality of a business, in the present competitive market, plays a very sensitive role in positive perception of that business and thus acceptance, use, and adoption. Since EC is inherently global, global consumers’ perception of service quality, grounded on cultural and social diversity, is a potential criterion to be addressed and analyzed. This chapter of the book is designed to conceptualize some general idea about expectation and performance of different service quality attributes for B2C EC as revealed by different researchers.

The IRMA Community

Research IRM

Service Quality of E-Commerce for Global Consumers

Purchase

Abstract

Related Content

IRMA Sponsors