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Services Marketing: A Sector of the Current Millennium
Abstract
Service Sector which is considered to be the sector of the millennium and one of the key drivers of India's economic growth. The objective of the chapter is to identify the growth and challenges of the sector. The chapter also portrays some of the developments and major investments by companies in the services sector in India. The Government of India recognizes the importance of promoting growth in services sectors and provides several incentives in wide variety of sectors such as health care, tourism, education, engineering, communications, transportation, information technology, banking, finance, management, among others. The chapter provides a sneak peek into the various service industries in India.
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