Significance and Success Factors of E-Commerce in China and Russia: An Empirical View

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Author(s): Reinhold Decker (Bielefeld University, Germany)
Copyright: 2009
Pages: 12
Source title: Emerging Markets and E-Commerce in Developing Economies
Source Author(s)/Editor(s): Kamel Rouibah (Kuwait University, Kuwait), Omar E. M. Khalil (Kuwait University, Kuwait)and Aboul Ella Hassanien (Cairo University, Egypt)
DOI: 10.4018/978-1-60566-100-1.ch002

Keywords: Business & Management / Business Science Reference / E-Commerce

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Abstract

This chapter outlines and discusses current empirical findings and conceptual ideas concerning the status quo and future prospects of e-commerce in emerging markets, with a special focus on China and Russia. Besides two own online-surveys covering business companies from different industries as well as management consultancies acting in these countries, we also refer to the results of recent studies dealing with the topic of interest in a meta-analytical sense. The resulting managerial implications are primarily based on those factors which determine the success of e-commerce activities and on the corresponding value creation.

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Significance and Success Factors of E-Commerce in China and Russia: An Empirical View

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