Social Media as Elements of Shared Workspaces: The Multifactory Case Study

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Author(s): Giulio Focardi (Osun WES, Italy)and Lorenza Victoria Salati (Bigmagma, Italy)
Copyright: 2016
Pages: 19
Source title: Product Innovation through Knowledge Management and Social Media Strategies
Source Author(s)/Editor(s): Alok Kumar Goel (CSIR Human Resource Development Centre, India)and Puja Singhal (Amity University, India)
DOI: 10.4018/978-1-4666-9607-5.ch003

Keywords: Business Science Reference / Marketing / Media & Communications / Social Networking

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Abstract

Shared workplaces are becoming very common within Europe. Multifactories are shared working environment that combine traits of a Coworking Space, a Fab Lab and a Makerspace. One of the traits that characterize a Multifactory is how knowledge exchange brings to innovation. This chapter has its focus on a case study that shows how a traditional SME and a multifactory can work together in order to develop an innovative idea and how Social Media can be parts of an overall strategy set to product innovation.

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Social Media as Elements of Shared Workspaces: The Multifactory Case Study

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