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Social Networking and Social Media Comparisons
Abstract
Organizations, researchers and academicians now have a new source for social networking methodology through Social Networking and Individual Performance (SNIP). This book will provide a scored survey instrument that, combined with research findings, relevant discovery and discussion will bring social networking into focus. The body of work focuses on the end state of social networking activities rather than the social media platform. This is an important distinction. This book addresses how to set an end state and devise a strategic approach to emphasize expectation, value, and return (EVR) in social networking. This approach is important because there are not enough references that have a similar approach to help those engaged in social networking and social media activities. In fact, there are none that focus on the current approach. SNIP addresses that limitation.
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