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Social Networking Sites, Online Social Capital, and the Success of Crowdfunding Campaigns
Abstract
Crowdfunding is a phenomenon that exists because of interconnectivity. These platforms allow the connection of lenders, donors, and investors with recipients who may be entrepreneurs or beneficiaries. In the entire crowdfunding process, there is a direct involvement of network behaviors namely trust, norms, networking, and so on. In other words, social capital plays a role in crowdfunding. This chapter aims to review the existing literature on crowdfunding platforms and identify the role of online networking in the process and outcome. The chapter would benefit both researchers and various stakeholders who are engaged in crowdfunding or are exploring this platform for financial decisions.
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