South Korea: Vision of a Ubiquitous Network World

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Author(s): Jounghae Bang (Penn State University of Mont Alto, USA)and Inyoung Choi (Georgetown University, USA)
Copyright: 2009
Pages: 17
Source title: Ubiquitous Commerce for Creating the Personalized Marketplace: Concepts for Next Generation Adoption
Source Author(s)/Editor(s): Humphry Hung (Hong Kong Polytechnic University, Hong Kong), Y H Wong (Hong Kong Polytechnic University, Hong Kong)and Vincent Cho (Hong Kong Polytechnic University, Hong Kong)
DOI: 10.4018/978-1-60566-378-4.ch013

Keywords: Accounting and Finance / Business & Management / Business Science Reference / Consumer Management

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Abstract

Koreans envision a world in which anyone can access information and the tools to explore it anytime, anywhere. Korea has been one of the leaders in the mobile industry and this chapter explores the past, present and future of mobile technology and markets in Korea. Starting with background and a brief overview of the current situation, this chapter uses the CLIP framework to describe mobile services in Korea. The chapter concludes with a brief discussion of challenges and future strategies.

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