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Staying Competitive in the Political Unrest and Global Financial Crisis: Perspective of a Thai Healthcare Organization
Abstract
Global competition today is a complex dimension to add in the success of a healthcare organization. Providing state of the art technology along with the manpower and management skills to bridge boundaries and cultures, confronts today’s healthcare organizations with challenges that, while on the surface may appear simple, may also prove to be a bigger challenge to their success and survival than the medical care they are actually providing. This study is a follow up to an earlier study conducted on a major healthcare organization in Thailand posing the question of how the current political unrest in Thailand and the global financial crisis has affected their global competitiveness. An inductive approach was utilized for a method of determining competitiveness. The resulting qualitative analysis of that data addresses issues of threats to maintaining global competitiveness, providing superior quality care with competitive and reasonable pricing of sub-specialty and high acuity services and work effectively through strategic alliances. In the case of the healthcare organization in this study, their global competitiveness is threatened potentially by the global recession and most recently, the political instability in Thailand. Reputation and the ability to provide comfort and hospitality at the same time as providing excellent medical care and facilities give them both economy of scale to provide reasonable pricing and a uniqueness in the medical care provided. This uniqueness and quality in service attracts strategic alliances and allows for retention of competitiveness in global markets.
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