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Strategic Alignment and Service Systems Case Examples
Abstract
This chapter describes three case studies, selected from the extant literature, to illustrate how some of the key concepts such as strategic alignment, strategy map, service system, value-in-exchange, value-in-use, and value co-creation, and so on, addressed in the preceding chapters (in Sections 1 and 2 of the book) can be operationalized in real-life. The authors use the theories described in these preceding chapters to explain key case study phenomena captured by their authors.
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