The IRMA Community
Newsletters
Research IRM
Click a keyword to search titles using our InfoSci-OnDemand powered search:
|
Strategical Reputation Management in PR: The Case of Soma Enterprise Limited and BP
|
|
Author(s): Ayşe Kara (Istanbul Commerce University, Turkey)and Hülya Ant (Istanbul Commerce University, Turkey)
Copyright: 2018
Pages: 23
Source title:
Reputation Management Techniques in Public Relations
Source Author(s)/Editor(s): Ayse Erdemir (Istanbul Commerce University, Turkey)
DOI: 10.4018/978-1-5225-3619-2.ch004
Purchase
|
Abstract
Corporate reputation, being one of the most important assets that affect the profitability of companies, creates a difference in helping companies to recover from economic crises, gain price advantage against their competitors, diversify their products in the face of fierce competition, and thus, raise their brand value. Non-predictable and sudden global or regional events may cause companies and organizations to make unplanned changes and these changes can inflict difficulties on business operations. This chapter addresses the sudden crises experienced by companies and illustrates their success or failure in managing these crises and the extent of reputation being affected in return. Examples are given to show how crises can be turned into opportunities when managed well and how they can lead to disaster when managed inappropriately.
Related Content
|
Sonal Linda.
© 2024.
24 pages.
|
|
Yasmin Yousaf Mossa, Peter Smith, Kathleen Ann Bland.
© 2024.
40 pages.
|
|
Ugochukwu Okwudili Matthew, Jazuli Sanusi Kazaure, Charles Chukwuebuka Ndukwu, Godwin Nse Ebong, Andrew Chinonso Nwanakwaugwu, Ubochi Chibueze Nwamouh.
© 2024.
29 pages.
|
|
Shruti Jose, Priyakrushna Mohanty.
© 2024.
20 pages.
|
|
Richa Srishti.
© 2024.
15 pages.
|
|
Aleksei Alipichev, Liudmila Nazarova, Yana Chistova.
© 2024.
21 pages.
|
|
Mustafa Öztürk Akcaoğlu, Burcu Karabulut Coşkun.
© 2024.
18 pages.
|
|
|