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Strategy: Essence of the Sustainable Success of SMEs
Abstract
The present chapter is a contribution to the people who currently have problems in the management of their SME or also to any person who has thought about the possibility of launching themselves into the marvelous world of undertaking a project of moderate size in the hope of seeing it Consolidated, without the problems he has heard from others who have failed in the attempt and who say that the worst thing has been to make the leap to the void without some referents to start the dream odyssey. In these pages the theoretical basis and the suggested instruments for the application are found, all this provided from the thought of some colleagues who are knowledgeable about the strategy and of who has prepared and writes with special dedication the present document.
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