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Structural Equation Modelling of the Factors Influencing the Adoption of E-Commerce in Saudi Arabia: Study on Online Shoppers
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Author(s): Abdullah Saleh Alqahtani (Deanship of Common First Year, Self-development Skills Department, King Saud University, Riyadh, Saudi Arabia), Robert Goodwin (School of Computer Science, Engineering and Mathematics, Flinders University, Adelaide, Australia) and Denise de Vries (Flinders University, Adelaide, Australia)
Copyright: 2021
Pages: 24
Source title:
Research Anthology on E-Commerce Adoption, Models, and Applications for Modern Business
Source Author(s)/Editor(s): Information Resources Management Association (USA)
DOI: 10.4018/978-1-7998-8957-1.ch030
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Abstract
This article presents findings from a study examining the diffusion and adoption of e-commerce in Saudi Arabia. Although the country has the largest and fastest growing information and communication technologies (ICT) sector in the Arab region, growth in e-commerce activities has not progressed at a commensurate rate. In general, e-commerce online shopping has not kept pace with the global growth of online retailing. The authors have conducted research to identify and explore key issues that influence e-commerce in Saudi Arabia in deciding whether or not to adopt online channels. As part of a larger research project using mixed methods, this article focuses on a quantitative analysis of responses obtained from a survey of the online shopping users in Saudi Arabia.
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