Students as Customers in the Design of an Erasmus Mundus Educational Program on Neuromarketing

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Author(s): Sabina Alina Potra (Politehnica University of Timisoara, Romania), Mahmut Sami Islek (Eskisehir Osmangazi University, Turkey)and Mădălin-Dorin Pop (Politehnica University of Timisoara, Romania)
Copyright: 2023
Pages: 18
Source title: Dynamic Curriculum Development and Design Strategies for Effective Online Learning in Higher Education
Source Author(s)/Editor(s): Kelley Walters (Western Governors University, USA)
DOI: 10.4018/978-1-6684-8646-7.ch008

Keywords: Curriculum Development and Instructional Design / Education / Information Science Reference / Web-Based Teaching & Learning

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Abstract

Students are the heart of the education system, being the main customers for different educational offers. In higher education, renowned institutions are starting to delineate the voice of their students when designing new curriculums for successful enrollment and final student satisfaction. The Erasmus Mundus program envisages the creation of new masters with a multicultural and multidisciplinary focus. The present chapter aims to present the design of an Erasmus Mundus Master on neuromarketing based on the Kano approach. Several student requirements are presented into a Kano questionnaire and 104 potential students from Romania and Turkey express their opinion about them. After analyzing the results, the hybrid education system is preferred together with specific disciplines and enrollment requirements. The study represents a starting point in assessing the voice of the student in the design stage of new curriculum.

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Students as Customers in the Design of an Erasmus Mundus Educational Program on Neuromarketing

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