Sustainable Healthcare Reforming Model Based on Marketing: Case of Georgia

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Author(s): Kakhaber Djakeli (University of Georgia, Georgia)
Copyright: 2023
Pages: 17
Source title: Handbook of Research on Achieving Sustainable Development Goals With Sustainable Marketing
Source Author(s)/Editor(s): Iza Gigauri (St. Andrew the First-Called Georgian University, Georgia), Maria Palazzo (Universitas Mercatorum, Italy)and Maria Antonella Ferri (Universitas Mercatorum, Italy)
DOI: 10.4018/978-1-6684-8681-8.ch014

Keywords: Business Science Reference / Environment & Agriculture / Marketing and Consumer Behavior / Sustainable Development

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Abstract

Discourse about sustainable marketing is not finished. The theme is very current, and it involves either business or government responsibility of sustainability, green marketing, and sustainable lifestyle. Sustainability marketing in healthcare reforming is oriented to societal goals and special type of approaches to society as a whole. The healthcare reforming must be totally devoted to people, but environmental and societal scanning is the business of societal marketing. What can be the special type of advantage of health marketing and reform marketing? If health reformers try to meet present goals of society and at the same time consider the environmental, green policies, societal problems, and meet the goals of next generation, such health reforming, they can be called sustainable health reforms.

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Sustainable Healthcare Reforming Model Based on Marketing: Case of Georgia

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