Sustainable Service-Strategic Perspectives

View Sample PDF

Author(s): Guy Bullen (ToBeToAct, France)
Copyright: 2015
Pages: 30
Source title: Green Services Engineering, Optimization, and Modeling in the Technological Age
Source Author(s)/Editor(s): Xiaodong Liu (Edinburgh Napier University, UK)and Yang Li (British Telecom, UK)
DOI: 10.4018/978-1-4666-8447-8.ch003

Keywords: Business & Management / Electronic Services & Service Science / Environmental Science and Technologies / Information Science Reference

Purchase

View Sustainable Service-Strategic Perspectives on the publisher's website for pricing and purchasing information.

Abstract

This chapter provides a strategic perspective on “Green ICT”, or “Sustainable Service”. It argues that strategy and sustainability are inextricably linked, and that a company that does not build sustainability into the heart of its strategy is a company that will not be sustainable in the unstable world of climate change and scarce resources. It proposes that ICT Service Providers not only become sustainable themselves, but also provide innovative services that can open up opportunities for companies in all industries to develop and implement their strategic sustainability agenda through the use of ICT. It defines five key aspects of a sustainable organisation: beyond reducing carbon emissions and recycling, a sustainable company, in both senses of the word, also needs to become antifragile, transparent and fundamentally social (rather than just socially conscious). For each aspect, it provides example of how this has, or could be done. The author concludes that unless business and governments react urgently and comprehensively in each of these five aspects, there may not be a planet to do business on in our children's lifetime.

The IRMA Community

Research IRM

Sustainable Service-Strategic Perspectives

Purchase

Abstract

Related Content

IRMA Sponsors