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Sustaining Tourism and Branding: The Core Responsibilities of Stakeholders in Destination Development
Abstract
Branding with local dynamics is crucial to sustain tourism for a destination's existence and future. In this case, many stakeholder groups are responsible for the participation, social cohesion, economy, and environment. Thus, the authors conducted face-to-face interviews with seven key persons related to regional tourism development in the research area, Adıyaman. Research results show that in Adıyaman, a strong partnership, cooperation, and cohesion for sustainable tourism and branding is needed. The use of local dynamics—such as values, natural resources, education, and manpower—is an important variable of sustainable tourism and branding process.
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