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The Engagement of Community and Volunteers in a Small-Scale Sport Event and the Impact on Sustainable Tourism

The Engagement of Community and Volunteers in a Small-Scale Sport Event and the Impact on Sustainable Tourism
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Author(s): Valentina Della Corte (University of Naples Federico II, Italy), Giovanna Del Gaudio (University of Naples Federico II, Italy)and Giuliana Nevola (University of Naples Federico II, Italy)
Copyright: 2020
Pages: 26
Source title: Principles and Practices of Small-Scale Sport Event Management
Source Author(s)/Editor(s): Anestis Fotiadis (Zayed University, UAE)and Chris Vassiliadis (University of Macedonia, Greece)
DOI: 10.4018/978-1-7998-4757-1.ch003

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Abstract

This work aims to investigate the key role of local community through volunteerism experience in small-scale sport events and the impact that the community engagement in small sport events can have on the local destination in terms of sustainable tourism. To do this analysis, the authors take into consideration the triple bottom line approach. Given the interdisciplinary character of sustainability, the chapter investigates the relation between small sport events and community, underlining two main aspects: the strategic role of volunteers in terms of community capabilities and the impact that small sport events have on local community in terms of social cohesion and local identity. Small-scale sport events, indeed, strengthen the sense of community and tradition, thus attracting visitors. In the last section of the chapter, an interesting case study and a series of sustainable tourism indicators are illustrated.

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