The IRMA Community
Newsletters
Research IRM
Click a keyword to search titles using our InfoSci-OnDemand powered search:
|
The Impact of Indian Movie Industry on Marketization of India, Inc.
Abstract
This chapter focuses on how the Indian film industry has helped market “India Inc.” to the outside world since the Government of India accorded ‘industry' status to the business of film-making in 1998. Specifically, this article focuses on how the biggest film industry in the world went through decades of chaotic and unprofessional managerial regimes to acquire the status of one of the most sought-after marketing platforms by different entities—both Indian and international. The chapter also discusses how the ‘marriage of convenience' between Indian film world and the game of cricket added fuel to the marketization of the Indian film industry. Overall, this chapter leaves the reader with several interesting and groundbreaking ideas for future research.
Related Content
Albérico Travassos Rosário, Joana Carmo Dias.
© 2024.
35 pages.
|
Elena García-y-García, Francisco Rejón-Guardia, Laura Berenice Sánchez-Baltasar.
© 2024.
35 pages.
|
Nino Tchanturia, Rusudan Dalakishvili.
© 2024.
20 pages.
|
Žiga Domadenik, Tina Tomažič.
© 2024.
21 pages.
|
Loredana Kotinski.
© 2024.
14 pages.
|
Margarida Silva, Nataliia Buchko, Natalia Parashchenko, Titanilla Marta Szaszi, Yevheniia Tovstyk.
© 2024.
15 pages.
|
A. N. Raghavendra, G. Vijayakumar, Sanjeev Kumar Thalari.
© 2024.
16 pages.
|
|
|