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The Influence of Social Media Data on Online Purchase: A Study on Relative Advantage of Social Commerce

The Influence of Social Media Data on Online Purchase: A Study on Relative Advantage of Social Commerce
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Author(s): Ree Chan Ho (Taylor's University, Malaysia)and Kalai Vaani Rajandram (Taylor's University, Malaysia)
 Copyright: 2016
 Pages: 12
 Source title: Encyclopedia of E-Commerce Development, Implementation, and Management
Source Author(s)/Editor(s): In Lee (Western Illinois University, USA)
 DOI: 10.4018/978-1-4666-9787-4.ch145

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